Get helpful instructions and tips for setting up an Apple Ads account, managing ads on the App Store, improving results, and troubleshooting.
Understand key terms related to your Apple Ads account and advertising on the App Store.
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Learn how to use AdAttributionKit to measure and attribute installs for Apple Ads.
https://ads.apple.com/app-store/help/attribution/0093-adattributionkit-to-measure-performance
Learn how to review customized recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0055-review-recommendations
Uncover tips for creating an effective campaign structure for ads on the App Store based on your goals and where your campaigns will run.
https://ads.apple.com/app-store/help/campaigns/0056-structure-campaigns
Understand how to reach users when they’re browsing product pages across the App Store.
https://ads.apple.com/app-store/help/ad-placements/0084-product-pages
Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.
https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Get details on how to easily duplicate App Store campaigns for different audiences, seasonal promotions, or new markets.
https://ads.apple.com/app-store/help/campaigns/0019-duplicate-campaigns
Learn how to apply, dismiss, and edit recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0090-manage-recommendations
Find out how to qualify for a line of credit, how budget orders work, and how to create a budget order in your account for ads on the App Store.
https://ads.apple.com/app-store/help/billing/0031-monthly-invoicing
Understand how to reach users with a Search tab ad before they search the App Store for apps to download.
https://ads.apple.com/app-store/help/ad-placements/0071-search-tab
Learn how to switch from creating app promotions in Apple Ads Basic to building campaigns in Advanced.
https://ads.apple.com/app-store/help/apple-ads-basic/0069-switch-apple-ads-solutions
Understand how to reach users when they first come to the App Store to discover apps.
https://ads.apple.com/app-store/help/ad-placements/0083-today-tab
Find out how to use campaign scheduling to control the start and stop dates of your campaigns on the App Store.
https://ads.apple.com/app-store/help/campaigns/0080-schedule-campaigns
Learn the differences between Apple Ads Advanced and Basic, how to use both solutions and how to switch from one to the other.
https://ads.apple.com/app-store/help/apple-ads-basic/0001-compare-apple-ads-solutions
Find out who’s eligible for a $100 (U.S.) promo credit for ads on the App Store and how to verify that yours has been redeemed within your account.
https://ads.apple.com/app-store/help/billing/0032-apple-ads-promo-credit
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Get details on how to duplicate keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0061-duplicate-keywords
Understand how tax is applied to campaigns and app promotions on the App Store, according to the country or region where your business is located.
https://ads.apple.com/app-store/help/billing/0034-tax-information
Understand how to control your Apple Ads campaign spending with daily budget, and how to make budget adjustments for ads on the App Store.
https://ads.apple.com/app-store/help/bids-and-budget/0016-manage-budgets
Review explanations of the different elements that make up Apple Ads invoices.
https://ads.apple.com/app-store/help/billing/0088-understand-invoices
The Apple Site Q&A, answered by actual visitors. A great way to get specific product information from our community of visitors.
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns
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